Privacy Policy

1. Introduction

Welcome to Duskwood Well. We empower adults 35+ to achieve optimal health and well-being. This Privacy Policy describes how Duskwood Well and its affiliates (collectively, "Duskwood Well," "we," "us," or "our") collect, use, and disclose information about you when you visit and interact with our websites, mobile applications, and other online products and services (collectively, the "Services"). We understand the importance of data protection and user security, and this policy aims to be transparent about our practices.

2. Information We Collect

We collect information to provide and improve our Services, to communicate with you, and to enhance your experience. The types of information we collect include:

2.1 Personal Data You Provide Directly

Account Information: When you create an account, we collect your name, email address, password, and demographic information (e.g., age, gender).
Wellness Program Data: If you enroll in personalized wellness programs, you may provide sensitive health information (e.g., fitness goals, dietary preferences, health conditions relevant to your wellness journey). This data is treated with the utmost confidentiality.
Communications: When you communicate with us (e.g., customer support, feedback forms, community forums), we collect the content of those communications.
Transactions: If you purchase products or services, we collect payment information (e.g., credit card details, billing address).

2.2 Data Collected Automatically

Usage Data: We collect information about your interactions with our Services, such as pages visited, features used, time spent, and links clicked.
Device Information: We collect information about the device you use to access our Services, including IP address, browser type, operating system, and device identifiers.
Cookies and Tracking Technologies: We use cookies and similar technologies (e.g., web beacons) to collect information, remember your preferences, and personalize your experience. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use your information for various purposes, including:

To Provide and Maintain Services: Delivering daily blogs, product recommendations, community features, and personalized wellness programs.
To Personalize Your Experience: Customizing content, product suggestions, and program recommendations based on your preferences and health goals.
To Communicate with You: Sending updates, newsletters, marketing communications, and responding to your inquiries.
For Analytics and Improvement: Understanding how users interact with our Services to enhance functionality, content, and user experience.
For Security and Fraud Prevention: Protecting our Services and users from fraudulent or malicious activities.
For Legal Compliance: Adhering to applicable laws, regulations, and legal processes.

Duskwood Well is committed to maintaining confidentiality. We do not sell your personal data. We may share information in the following circumstances:

With Service Providers: We engage trusted third-party service providers (e.g., payment processors, analytics providers, cloud hosting) who perform functions on our behalf. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
For Legal Reasons: We may disclose information if required by law, subpoena, or valid legal process, or to protect the rights, property, or safety of Duskwood Well, our users, or others.
With Your Consent: We may share your information with your explicit consent or at your direction.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change of ownership or control.

5. Data Security

We implement a variety of technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, secure software development practices, and regular security assessments. While we strive to protect your personal information, no method of transmission over the internet or electronic storage is entirely secure. We encourage you to take steps to protect your account by choosing a strong password and not sharing it with others.

6. Your Rights & Choices

You have certain rights regarding your personal data. These include:

Access and Correction: You can access and update much of your personal information directly through your account settings.
Deletion: You may request the deletion of your personal data, subject to certain legal exceptions.
Opt-Out of Marketing: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.
Cookie Preferences: You can manage your cookie preferences through your browser settings.
Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us using the details provided in Section 10.

7. Third-Party Links & Services

Our Services may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a user under the age of 18, we will delete such information from our records.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us:

Email: [email protected]
Address: 7890 Crimson Peak Drive, Suite 201, Seattle, WA, 98101, United States
Phone: (206) 555-1234